RURALMAC PRIVACY POLICY

Last revision: February 25, 2024 

Ruralmac is committed to respecting the privacy of users and the protection and security of your personal data. Therefore, it is very important for us to inform you about the way in which we collect, process and protect the personal data that is provided to us through our website, social networks and application.

The use of the Ruralmac website as well as its application is not directed at children under 14 years of age and, consequently, they must refrain from providing any personal information. In this sense, Ruralmac recommends the use of its website and its application to people over 18 years of age. To this end, Ruralmac reserves the right to check the age of the users of its website and application at any time.

Therefore, it is important to inform that Ruralmac complies with data protection regulations in Europe as well as the European Data Protection Regulation. Because of this, there may be specific amendments referred to in this privacy policy and, in some cases, different rules may be established due to applicable local legislation. In the event of a conflict, the specific amendment will prevail.

Who is responsible for the processing of personal data?

The processing of the data is carried out by and on behalf of Ruralmac, SL (hereinafter, “Ruralmac”), which collected your data, with address at Avenida Ordoño II 22, CP 24001, León (Spain), provided with NIF. 48640628K

If you wish to contact us to resolve any questions, please write an email to ruralmacinternational@gmail.com.

We inform you that when you make a comment on social networks through our website or our application, the person responsible for the data you provide through them will be the corresponding social network and not Ruralmac, and you must go to said social network to exercise , where applicable, your data protection rights, which you can consult in the “Know your data protection rights” section of this privacy policy.

When and how do we collect your personal data?

Ruralmac collects and processes personal data both from users who have registered on our website or in our application, and from users who, having not registered, browse or consult them.

In this way, Ruralmac obtains and uses the IP data and other identifiers provided by the device from which you browse our website or our application, while also collecting the data that you provide when registering as a "User". » from Ruralmac, as well as the data obtained as a result of your browsing, requests, publications, conversations, searches, purchases, ratings from other users, participation in contests and the data derived, if applicable, from the linking of your registration in our single registration web page.

Ruralmac may also collect personal data through the use of cookies and other tracking technologies, as described in the Cookies policy.

Additionally, if you give us your consent, Ruralmac will also process the location through your device's GPS to inform you of the products you have closest, thus allowing you to fully enjoy our services.

What type of personal data do we collect?

The categories of data we collect depend on your activity and interaction with Ruralmac through the website, application and social networks. Likewise, Ruralmac will only collect personal data that is necessary for the purposes we carry out. Therefore, it is important that we explain how and what type of data we collect: .

• Data categories: Basic data
• Data collected: Name and surname, email, phone number, password.
• Data Categories: Log Data(Information collected when you use the Ruralmac website and application for informational purposes only – Information relating to your use of the website)
• Data collected:In line with the cookie choice provided (where applicable), when you use our platform for informational purposes only (for example, you do not register on the platform, purchase through it or otherwise submit your data), Your Internet browser automatically collects, and transfers to us, certain basic information related to your use of the Platform. Such log data may include the type and version of your browser, your operating system and interface, the device used, language preference, the website from which you visit us (referrer URL), the page(s) s) that you visit on our platforms, the date and time of your visit, part of your Internet Protocol (IP) address, your actions taken on the platforms and the name of your access provider.
• Likewise, we inform you that certain functionalities of our website as well as our application use navigation considering your location in order to provide you with the most relevant information in each case, as well as to offer you certain services. Although navigation considering the GPS location of your device is always a user's choice, in cases in which you reject the Ruralmac website and/or application they will not be able to offer you the functionalities or provide you with the content based on said location.

• Data categories: Social media data(Information collected when you use Ruralmac social networks for informational purposes only – Information processed by external social network providers)
• Data collected:The mere use of our platforms does not usually involve data processing activities (including data transfers) in relation to third-party media platforms and/or social networks (such as Facebook and Instagram, «External Platforms«). However, if you accept the targeting cookie provided (if and where applicable) or if you use the sharing buttons that allow you to share Ruralmac content with your friends through these External Platforms, the External Platforms may (subject to its own legal basis) collect and otherwise process personal data about you for the purpose of providing you with personalized advertising. For more information on the scope and purposes of the data processed by the External Platform provider, including your rights and settings options to protect your privacy, please consult the privacy notice of the respective External Platform provider.

• Data Categories: Request Data(information collected when you interact with us in other ways)
• Data collected:The information you share with us when you interact with us through application forms. Also when you apply for a job offer.

• Data categories:Basic data and economic transaction data. (Information collected to comply with the DAC7 Directive on the communication of tax data.

For what purposes, legitimizing basis and conservation do we process your personal data?

In the event that you have not registered on our website or in our application, Ruralmac will process the IP of your device for the following purposes:

• BASIS OF LEGITIMATION:Legitimate interest to improve our commercial offer.
• PURPOSE:Know the origin of the download of our application to improve the commercial offer.
• CONSERVATION PERIOD: It will be carried out only at the time when said download takes place.

• BASIS OF LEGITIMATION: Treatment that we will carry out under our legitimate interest, to avoid fraud or illegal acts.
• PURPOSE: Collect and analyze information about your device, networks and activity on the platform in order to verify that lawful use of our services is being made.
• CONSERVATION PERIOD: The conservation period for this treatment is 5 years.

• BASIS OF LEGITIMATION: Express consent by accepting the cookie policy.
• PURPOSE: Access your location while you browse our website or use our application to show you the products closest to you.
• CONSERVATION PERIOD: For its part, Ruralmac will process and retain the location of your device for the purposes indicated above, as long as you do not disable the geolocation of your device.

In the event that you have registered on our website or in our application, the purposes for which we will process your personal data are:

• BASIS OF LEGITIMATION: The basis of legitimacy that enables Ruralmac to process your data for this purpose is your registration request and with it your consent.
• PURPOSE: Manage your registration and your user preferences within the registered user area, as well as to provide you with the services of our website and/or our application that you have requested.
• CONSERVATION PERIOD: The data collected to allow you to register on our website or application will be kept as long as you do not cancel your account.

• BASIS OF LEGITIMATION: The legitimizing basis for such processing is Ruralmac's compliance with certain legal obligations, as well as the legitimate interest in protecting our services and products.
• PURPOSE: To ensure the proper use of our services and products, preventing illegal uses or uses contrary to our policy and values, and may even unsubscribe as a registered user.
• CONSERVATION PERIOD: The data collected to manage your preferences as a user will be kept as long as you do not object to said processing.

• BASIS OF LEGITIMATION: Legitimate interest to improve publications.
• PURPOSE: Show you publications adjusted to your consumption and browsing habits obtained from the use of our application or website.
• CONSERVATION PERIOD: Those data collected and processed to ensure the proper use of our services and products will be kept until the corresponding verification action has been carried out.

• BASIS OF LEGITIMATION: Ruralmac will carry out said processing in response to the relationship maintained with you, taking into account that the aforementioned communications will always relate to our products and services.
• PURPOSE: Send you, by any means, including electronic means, communications in relation to the products and services offered by Ruralmac, communications that may be directed in response to your consumption habits, navigation or use of our website and/or our application.
• CONSERVATION PERIOD: The data collected to show you segmented advertising will be used as long as you do not object to said treatment.

• BASIS OF LEGITIMATION: Express consent for participation in the contests that we promote.
• PURPOSE: Manage your participation in the contests we organize in accordance with our legal bases.
• CONSERVATION PERIOD: The data collected to send you commercial communications about our own services will be kept as long as you do not unsubscribe as a registered user and do not object to said processing.

• BASIS OF LEGITIMATION: Ruralmac carries out said processing as a consequence of your acceptance of the general contracting conditions made at the time of requesting said delivery service of the requested product or services.
• PURPOSE: Track the delivery of products and/or services purchased through our website and/or our application
• CONSERVATION PERIOD: The data collected to carry out the services will be kept as long as you do not unsubscribe as a registered user and do not object to said processing.

• BASIS OF LEGITIMATION: The legitimizing basis for carrying out said treatment is your acceptance of our general contracting conditions made at the time of contracting said service.
• PURPOSE: Manage and control subscriptions or payment for positioning or visibility (visibility).
• CONSERVATION PERIOD: The data collected as a result of your contracting our positioning services will be kept until you unsubscribe from said service.

• BASIS OF LEGITIMATION: The legitimizing basis for this treatment is Ruralmac's legal obligation in accordance with consumer and user defense regulations.
• PURPOSE: Manage complaints and queries about products and/or services purchased through our website and/or our application.
• CONSERVATION PERIOD: The data obtained as a result of complaints or queries that you may address to us will be kept until the corresponding complaint or query has been resolved, or for a period of 5 years to guarantee its reliability.

• BASIS OF LEGITIMATION: Express consent on your part to carry out the treatment.
• PURPOSE: If you have provided us with your express consent for this purpose, we will communicate your data to third-party companies outside of Ruralmac, with the purpose of showing you advertising adapted to your consumption and browsing preferences, both for our own products and services, as well as those of third parties.
• CONSERVATION PERIOD: The data related to your browsing or consumption habits that we may have obtained from third parties will be maintained as long as you do not revoke the consent granted.

• BASIS OF LEGITIMATION:Notification of income and tax data due to legal obligation.
• PURPOSE:In the event that you reach a certain amount of income or sales we must collect and report such income and tax data under the DAC7 Directive.
• CONSERVATION PERIOD:The data will be kept for a period of no more than 10 years in accordance with the Directive.

In general, when you unsubscribe as a registered Ruralmac user, all the information we have about you will be deleted. However, Ruralmac will retain merely statistical data on the use by users of its resources and tools.

If you want to report any communication or possible irregular event through the Ethical Channel, the information on the processing of your data within the framework of the Channel is available in the Privacy Policy.

Who do we share your personal data with?

To fulfill the purposes indicated in this privacy policy, it is necessary that we give access to your personal data and to third parties that provide us with support in the services we offer you, among which are: financial entities, tax entities and fraud prevention, official bodies, providers of technological services, suppliers and collaborators of transport and logistics services, marketing and advertising companies, and customer service and complaints or claims management services.

In this regard, we only select service providers that offer adequate guarantees through internal processes defined by both Ruralmac's legal and privacy departments, guaranteeing at all times the transparency and privacy of your personal data.

Under no circumstances does Ruralmac share its users' data with third-party companies, inside or outside the European Union, for purposes other than the provision of the service without their explicit consent and without having complied with the duty of information.

Due to availability or efficiency of the service, some of our suppliers are located in territories outside the European Economic Area that cannot provide a level of data protection comparable to that of the European Union, such as the United States. In such cases, we inform you that we transfer your data with adequate guarantees and always maintaining the security of your data:

• The suppliers are certified in the Data Privacy Framework Program, a certification that you can consult at the following link:  https://www.dataprivacyframework.gov/s/.
• With other suppliers we have signed Standard Contractual Clauses approved by the Commission, the content of which you can consult at the following link: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en.
• Security questionnaires and verification of technical and organizational measures implemented by the company.

Know your rights regarding personal data protection. 

You will be able to exercise your rights of access, rectification, deletion, opposition, limitation to the processing and portability of your data, as well as the revocation, at any time, of the consents, if applicable, provided to Ruralmac, with address at Avenida Ordoño II 22 , CP 24001, León (Spain), provided with NIF 48640628K, attaching a photocopy of your DNI or equivalent valid identification document. For your convenience, and without prejudice to the fact that certain formal requirements established by Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 regarding the protection of natural persons in relation to Regarding the processing of personal data and the free circulation of these data (RGPD), Ruralmac offers you the possibility of exercising the aforementioned rights via email: ruralmacinternational@gmail.com

Likewise, we remind you of the possibility of filing a complaint with the Spanish Data Protection Agency, especially when you consider that Ruralmac has not duly satisfied the exercise of your rights. You can present this claim to the aforementioned authority through the different options that the electronic headquarters of the Spanish Data Protection Agency offers (https://www.aepd.es/reglamento/derechos/index.html)

How to contact Ruralmac for privacy inquiries?

For any questions or comments related to this Privacy Policy or the way in which Ruralmac collects and uses your Data, you can also contact our office, and email: ruralmacinternational@gmail.com

This Privacy Policy was last updated in March 2024. We will inform you of any material changes to this Privacy Policy.

Changes to the privacy policy

We may modify the information contained in this Privacy Policy from time to time as we deem appropriate. If we do so, we will notify you in different ways through the App (for example, through a banner, a pop-up or a push notification), or we will even communicate it to your email address when The change in question is significant for your privacy, so that you can review the changes, evaluate them and, where appropriate, oppose or unsubscribe from any service or functionality.

In any case, we suggest that you review this Privacy Policy from time to time in case there are minor changes or we introduce any interactive improvements, taking advantage of the fact that you will always find it as a permanent point of information on our Website and our App.